ADS PROJECTS

ADS projects

FULL AD FOR Leah Stone ( a life coach )

THE FULL AD COPY :

There was a time when everything felt fine on the outside — but inside, it just… wasn’t. The clarity didn’t come from a book, or a quote, or some perfect routine. It came from asking the right question… and finally answering it.”

That question?

“What if nothing is wrong… and it’s just time for the next chapter?”

That moment hit differently.
Not like a breakthrough. More like a quiet realization.

The job, the responsibilities, the relationships — they were all still there. But suddenly, they didn’t feel so heavy. That inner tension? It softened. Not gone. Just… manageable.
And from there, everything shifted.

This is what coaching with Leah Stone is really about.
Not fixing people. Not pushing mantras or steps.
It’s a space to remember who’s always been there beneath the pressure.

💬 What clients say after just a few sessions:

“I didn’t know how much I needed this until I heard myself say things I’d never admitted out loud.”

“The calm didn’t come from her advice. It came from finally hearing my own voice.”

“It’s not therapy. It’s something else. And it works.”

✨ Now accepting 1-on-1 coaching applications for August
Sessions are limited. Leah works with just a few clients at a time to keep the experience personal and grounded.

📥 [Apply for a Discovery Call]
(First session is complimentary)

video's link 🔗

Project Recap: Life Coach Ad Video

Client: (Mock) InnerPath Coaching – Leah Stone
Offer: Free 45-min discovery session
Objective: Lead Generation (Form submissions)

 

I built this campaign from scratch — no team, no client budget, just me, my research, and my hunger to learn and improve. I focused deeply on how real people make decisions. Not just clicks — emotions. And that’s how I shaped every part of the ad.

Psychology & Copywriting Strategy

✅ Problem–Solution Storytelling (based on “Great Leads” method)
✅ Market Sophistication: Stage 3 — they already know about life coaching, but they’re skeptical it’ll work
✅ Influence Principles Used:

  • Curiosity (What’s “the question” that changed everything?)

  • Liking (Relatable tone, soft visuals)

  • Scarcity (Limited spots available)

  • Authority (Client quotes instead of bragging)

✅ Life Force 8 Desire: Emotional relief & inner peace (freedom from pain)

 Campaign Setup

  • Ad Format: Video 

  • Objective: Lead generation with built-in Meta form

  • Target Audience:

    • Women 28–45

    • English-speaking countries

    • Interested in wellness, journaling, coaching

  • Budget: $90 over 9 days

  • CTA: “Apply for your free discovery call

  •  Results (KPIs)

  • Leads: 14

  • Discovery Calls Booked: 9

  • New Clients: 3

  • Avg. sale: $475 coaching package

  • Revenue: ~$1,425

  • ROAS: ~15x

  • CPL: $6.4




Copy Breakdown

  • Attention: Story hook — emotionally real, pulls from relatable inner experience

  • Interest: Builds intrigue around coaching not being advice-based

  • Desire: Inner peace and clarity — one of the 8 core human drives

  • Action: Low-friction, no-pitch CTA — “Apply for a Discovery Call” feels safe and pressure-free